Job Description

Head of Acquisition - Sports Betting - Miami / Hybrid

Head of Acquisition - Sports Betting - Miami / Hybrid

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This range is provided by Pentasia. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$185,000.00/yr - $200,000.00/yr

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Strategic Talent & Recruitment Leader | Executive Search for Gaming, iGaming, Sports Betting, Sports Media, Lottery, Crypto & Payments | Trusted…

A fast-growing, innovative gaming business is seeking a talented and results-driven Head of User Acquisition to drive strategic growth and maximize customer value across multiple verticals, including daily fantasy sports. Based in Miami, this hybrid leadership role offers a unique opportunity to build and scale high-impact campaigns while working cross-functionally with top-tier marketing, product, and media teams.

Key Responsibilities:

• Develop and execute comprehensive user acquisition strategies and campaigns to drive customer growth.
• Set and manage acquisition goals, budgets, and KPIs in collaboration with the Head of Marketing.
• Partner with internal stakeholders to refine the customer funnel and optimize conversion rates.
• Lead paid media and affiliate marketing efforts across platforms including Meta, TikTok, Snapchat, Twitter/X, display, paid search, and CTV.
• Manage brand and affiliate partnerships to drive user growth and increase market share.
• Collaborate with internal content and media teams to develop high-performing creative and run A/B tests for ongoing optimization.
• Conduct regular campaign performance analysis and reporting, offering actionable insights to senior leadership.
• Scout and onboard new marketing partners ahead of major events and seasonal opportunities (e.g. NFL 2025).
• Stay current with market trends and emerging technologies in user acquisition and performance marketing.
• Build strong relationships with external vendors, agencies, and partners to enhance acquisition outcomes.

Key Requirements:

• 4+ years of experience in user acquisition, growth marketing, or performance marketing, ideally within online gaming, fantasy sports, or a related sector.
• Strong understanding of both digital and traditional marketing channels and affiliate models.
• Proven success in planning and executing data-driven acquisition campaigns with measurable ROI.
• Experience working with analytics tools such as Google Analytics and attribution platforms.
• Excellent project and team management skills, with the ability to lead multi-channel marketing efforts.
• Strategic mindset with a hands-on approach and the ability to thrive in a fast-paced, performance-oriented environment.
• Bachelor’s degree in Marketing, Business, or related field required (Master’s preferred).
• Passion for the gaming industry and deep understanding of user behaviour and digital media trends.

Location & Work Model:

• Hybrid role based in Miami, FL – onsite presence required.

*relocation bonus available if you are no Miami based but open to relocation

*Medical, vision, dental, 401k and equity are part of the package

Seniority level

• Seniority level

  Director

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  Gambling Facilities and Casinos, Entertainment Providers, and Spectator Sports

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Inferred from the description for this job

Medical insurance

Vision insurance

401(k)

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