Job Description
Hulu’s Consumer and Market Insights (CMI) team seeks a Manager, Social Insights, who specializes in translating social data into actionable insight through impactful storytelling and has a passion for entertainment, social media, and pop culture. In this role, you will manage a team and use your technical experience and natural curiosity to help uncover and creatively analyze the impact of business initiatives, guide social strategies, and identify trends and marketing or cultural opportunities for Hulu. Using the industry's leading social media listening and analytics tools, you will craft insightful analyses from data on social media conversations, campaigns, and habits to drive the business forward. You will have the opportunity to help shape the Social Insights team as it strives to innovate, make an impact, and push the boundaries of its applications across the organization.
The right person for this role is fascinated by the cultural zeitgeist, comfortable analyzing large data sets to tell a cohesive story, and energized by communicating their findings through written reports or discussion forums. They will be a pro at balancing and prioritizing multiple sophisticated projects simultaneously, and be adept at pivoting in times of need. They will also have expertise in these critical areas: social listening and monitoring, social measurement, competitive research, and strategic storytelling with data. This position will be
on-site at our Santa Monica, CA office. What You’ll Do - Lead and Manage: Manage a team who will support data preparation efforts and social listening/analytics requests, providing guidance, mentorship, and support to ensure high-quality and timely delivery of data and insights.
- Project Design & Execution: Translate key business questions related to audience, content, platform, or industry into actionable research and measurement frameworks, defining the methodology, report strategy, and sets of data required for each project.
- Analyze and Inform: Leverage social data to assess how social efforts impact business goals, identify growth opportunities, inform content creation, and drive efficiency in campaign strategy.
- Strategic Partnership: Collaborate with the Senior Manager, Social Insights to understand consumer reactions to Hulu’s brand and content, translating insights into actionable recommendations that drive engagement and business results.
- Insights Development: Identify knowledge gaps and proactively develop strategies to address them, aligning with resource and organizational priorities.
- Data Governance & Operational Efficiency: Oversee the day-to-day management of tools and proactively identify and implement ways to streamline reporting workflows, enhance data visualization/management, and increase operational efficiency.
- Cross-Functional Collaboration: Build and maintain strong partnerships across teams to represent the social consumer’s voice and support decision-making through data-driven storytelling.
- Stakeholder Management: Liaise with internal stakeholders and external partners to ensure alignment and clarity across all levels of decision-making.
- Social & Market Awareness: Maintain a deep understanding of social behavior, emerging trends, conversation dynamics, and best practices in social intelligence and consumer insights, while staying up to date on the TV, streaming, and digital entertainment landscapes.
What To Bring - 6+ years of relevant work experience with a Bachelor Degree or 5+ years with an Advanced Degree (e.g. Masters, MBA, JD, MD), ideally within the media and entertainment industry
- Proven people management experience with the ability to mentor and develop talent
- Deep understanding of brand and content social marketing in addition to social insights methodologies and their strategic applications
- Proficiency in social listening and analytics tools (e.g., ListenFirst, Quid/NetBase, CreatorIQ, Dash Hudson, BrandWatch, Sprinklr, etc.).
- Strong familiarity with social platforms including Facebook, Instagram, YouTube, TikTok, Twitter/X, and Reddit and the consumer behaviors attached to them.
- Strong storytelling abilities using data – both visually and verbally – to convey insights and drive action.
- Advanced PowerPoint, Excel, and Google Slides/Docs skills.
Disability accommodation for employment applications
The Walt Disney Company and its Affiliated Companies are Equal Employment Opportunity employers and welcome all job seekers including individuals with disabilities and veterans with disabilities. If you have a disability and believe you need a reasonable accommodation in order to search for a job opening or apply for a position, email Candidate.Accommodations@Disney.com with your request. This email address is not for general employment inquiries or correspondence. We will only respond to those requests that are related to the accessibility of the online application system due to a disability.
The Walt Disney Company is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Disney fosters a business culture where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a rapidly changing world.
The hiring range for this position in Santa Monica, California is $112,700.00 - $154,800.00 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.
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