Job Description

Digital Marketing Manager

At Merit Medical, our mission is to create innovative medical devices that improve lives. Our goal is to hire and develop people who want to build something special through hard work, team effort, and commitment. Together, we are making a difference in the lives of patients around the world.

SUMMARY OF DUTIES

Working with the head of Digital Marketing, this position manages Merit's digital marketing efforts, driving Merit's brand recognition, increasing traffic and qualified leads, and content generation. This individual will identify Merit's audiences and where they live online, tailoring messaging and promotional campaigns to them.

ESSENTIAL FUNCTIONS PERFORMED

1. Plan, build and execute innovative and effective multi-channel digital marketing programs that support the business objectives and key marketing priorities
2. Measure, report and analyze the performance of digital marketing campaigns across channels and assess against goals (ROI and KPIs); optimize key metrics across the campaign lifecycle
3. Contribute and influence the innovation roadmap for digital channel technologies, functionality, and platforms that deliver against the overall business objectives and strategies
4. Work with the team members responsible for our websites, to draft content and key messages, aligned with campaigns and business objectives
5. Work alongside Digital Marketing team members and cross-functional teams to help develop overall planning and monthly recommendations
6. Perform competitor strategy audits to understand their tactics and objectives
7. Research and practice, stay ahead of the latest updates regarding tools, techniques, and methods related to social media
8. Create ads that will convert across all platforms
9. Assist team in identifying optimization opportunities across all digital channels such as email, social, website, ads, etc.
10. Performs other duties, as assigned.

SUMMARY OF MINIMUM QUALIFICATIONS

• Education and/or experience equivalent to a Bachelor's degree in Marketing, Business or related field required.
• 5 - 7 years of experience in digital marketing (social media, CRM, website marketing, etc), preferably as an owner of digital marketing experiences and campaigns.
• Proficiency in online digital platforms and software (Google Analytics, email marketing software, social media platforms, SEO/SEM software, etc)
• Strong analytic and measurement skills
• Excellent written/verbal communication, interpersonal and organizational skills.
• Excellent technical writing skills.
• Ability to create and compose written materials.
• Excellent proofreading and editing skills.
• Understanding of Internet operations, functionality and a wide range of Internet programming and design tools.
• Experience working in a fast-paced, collaborative environment.
• Demonstrated computer skills preferably spreadsheets, word processing, database and other applicable software programs.
• Ability to make responsible judgment calls and to deal with deadlines and changes.

COMPETENCIES

• Digital campaign experience
• Computer skills
• Technical writing skills
• Project management

ESSENTIAL PHYSICAL/ENVIRONMENTAL DEMANDS

• Lifting -- Not to exceed 50 lbs. -- local practice may apply.
• Writing
• Sitting
• Standing
• Bending
• Visual acuity
• Color perception
• Depth perception
• Reading
• Field of vision/peripheral

EQUAL OPPORTUNITY EMPLOYER M/F/D/V.

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